I often get asked by my clients if they should be buying a .CA domain or a .com domain.
The simple answer is YES. If you are a person, organization, or business connected to Canada. You should 100% own the .CA domain for your business. This promotes authority in the Canadian marketplace and will make Google interpret your website in Canada with stronger SEO.
You may have heard this stat – 79% of Canadians say they prefer supporting Canadian businesses and 68% agree that Canadian businesses should have a .CA – and why not? Any opportunity to support a Canadian business, I take it.
So what about .COM?
I always say buy them both. The two main reasons are to protect your brand, and of course, if you are doing business outside of Canada. Regardless, if you are a Canadian company, you should own the .CA domain, and avoid anyone else buying your businesses .COM domain.